The BRP brand purpose is: Adventure by Design.

Our Passion to keep moving; Drive to deliver on our commitments; Ingenuity to defy conventions; Trust to build strong partnerships are the four company values held by all BRP staff members. These values form the basis for collective success.

Using state-of-the-art technological equipment, BRP-Rotax wants to develop environmentally friendly technologies with ever higher energy efficiency in combination with lower emissions.

"We keep your heart beating"


"Anyone who stops improving has also stopped being good.“ (Robert Bosch)

BRPMS is a holistic management system with which we create our future and use challenges and change as a means for improvement. With our BRPMS principles and commitment to excellent performance we are on the way to being the leading company in the powersports world.

By using BRPMS consistently we can sustainably improve our productivity, effectiveness and global competitiveness and reduce costs through processes that are more efficient. The daily commitment of our employees contributes to the efficient and effective production of high-quality products and to continuous further development.


Health and safety are an established part of our company culture. Our commitment to the health & safety of our staff is a matter of utmost priority.

The focus is on prevention: our workplaces are regularly assessed by safety engineers and occupational health physicians and we support and implement measures to improve safety in the workplace.

The range of opportunities for healthy living spans our in-house health & fitness centre doo it, healthy eating in the company restaurant, health checks and health awareness days for all our staff.

There can be no compromise between the safety of our staff and all our activities. Safety and health always come first at BRP-Rotax.